The Role of Accountants and Accounting Information PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT 16. Information Technology (IT) for Business 15. Distributing and Promoting Products PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS 14. Marketing Processes and Consumer Behavior 12. Human Resource Management and Labor Relations PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE 11. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. Operations Management and Quality PART III: PEOPLE IN ORGANIZATIONS 8. Understanding the Global Context of Business PART II: MANAGING THE BUSINESS 5. Entrepreneurship, New Ventures, and Business Ownership 4. Understanding Business Ethics and Social Responsibility 3. PART I: THE CONTEMPORARY BUSINESS WORLD 1. Revised edition of the authors' Business essentials, 2015 Save up to 80 versus print by going digital with VitalSource.
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